Passion Project to create a visual identity for a female focused car group in our local community of Boise, Idaho. We aim to empower females to participate in a heavily male dominated industry and give girls the confidence through community connection.

Logo

Apparel

Social Media Campaigns

This brand grew extremely fast, we gained over 80 members in the first year and those numbers are still climbing. We hold events that bring out hundreds of people and have empowered many young females to embrace their interest in motor vehicles.